Road to Riches

The Game of Smart Financial Choices

Learn the secrets of financial success through this fun and exciting game!

Road to Riches is an educational board game for use at home and in classrooms in which players compete against one another to lay the foundations for a successful future by making savvy financial and life decisions.

Created in partnership with teachers and Financial Times journalists, Road To Riches has been successfully tested with secondary school and university students in the UK.

“It was great to learn how finance works in real life
in a fun and engaging way!”

Road To Riches has been developed in partnership between Eliora Educational Games and The Financial Times. is free for secondary schools worldwide. Teachers can register their school here. Teachers at UK schools in the Program can register for one free copy of Road to Riches here.

Register at:


Road To Riches is a board game for ages 15+.  It can be played by up to 8 players.  A typical game lasts 45 minutes.

You need to build a secure financial future by investing in education, a home, retirement plan, and insurance.  You also need to accumulate savings and make shrewd investments. 

All along game play, your financial savvy is tested through knowledge questions about basic financial principles, and how you respond to changing news.  Be smart, think ahead, don’t put all your eggs in one basket (especially one with holes…).  And beware:  as in real life, unpredictable events – or tricky opponents – can upset the most well thought-out plans…

Uses of Road to Riches

Road To Riches has been designed for both home and classroom use:

  • Enables teachers to stimulate interest of students and cover essential principles through a simple and entertaining game. Students play in teams, compete, and discuss ideas.
  • Creates a fun context for parents to start a conversion with their children about money and the consequences of financial decisions they make
  • Makes for fun-filled game playing sessions with friends and family, trying to outwit each other on the road to financial success.
  • It is a great addition to any training course on financial or economic subjects, allowing participants to apply knowledge acquired in a competitive and collaborative setting.

The Eliora Suite of tools

Road To Riches is not only a fun and challenging game – it’s a full-fledged ‘Managing Money 101’ course!  Our program also includes quick and easy-to-digest instructional videos, a guidebook on personal finance, and lesson plans for classroom use.  Together, they form a crash course in personal finance that turns newcomers into masters, helping them win the game and at life!

Introductory Videos on economics and finance

More videos

Guidebook on Personal Finance

Practical tips and lessons that everyone should know – and follow!


Lesson Plans for teachers and educators

Lessons on key subjects such as Asset Categories and their Characteristics, Interpreting Market News, etc.


Additional content for Road To Riches

Additional content will be available free of charge for anyone who has bought the Road To Riches game.

Retail Stores

Road to Riches is a great addition for retail stores offering novel, fun and intelligent games.  It is ideally suited for bookstores, toy stores, gift stores and museum stores and has been been selling successfully in over 10 countries.  Contact us if you want to receive information on our special offers for retailers:

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Road To Riches is an updated and enhanced version of the award-winning Bulls & Bears board game. It has been developed in collaboration between Mario Fischel, Ph.D., a former senior economist at the World Bank, and Krishan Puvvada, Project Lead, Education at Financial Times. Road To Riches has been successfully tested with students in the UK. It is being launched in the fall of 2019.